Wizards calls its own Secret Lair sale a disaster

Wizards says the Secret Lair x MSCHF Zeta Set preorder sale "was a disaster." Their words.
The queue fell apart. Orders went through with no confirmation, some people got two, and some failed in a way Wizards says it may not be able to track.
They say they will make it right once they know which orders actually landed.
ICv2's take: run it through distribution and let shops take the preorders.

Would Wizards move more of these through your shop, or do they keep it direct because the queue chaos is the marketing?

Source: ICv2